77 Catchy and Creative Slogans

A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, it’s a theme to a campaign that usually have a genuine role in people’s lives. It has the ability to loan people’s time and attention by putting consumers at the heart of the solution. Fact is, it is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign just to achieve a successful brand awareness.
Catchy and Creative Slogans 77 Catchy and Creative Slogans

Every day we see millions of messages and catchphrase everywhere from print media to online advertisements. True, there are some slogans that we know by heart but a millions of them have come and gone that we hardly ever noticed. What is it about an advertising slogan that catapults it into fame? Aside from having outstanding brand recall, they have a positive “x” factor that makes us look twice, think thrice and delight the imagination of their target markets and characterize their products in original ways. According to the book "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in such a way that the public is likely to remember it."

Guidelines To Create Great Slogan

Identification. A good slogan must stay consistent with the brand name either obviously stated or strongly implied. It’s better to include the name of your business to it.
Memorable. Some of the best taglines or slogans are still being used today, even though they were launched several years ago.
Beneficial. Reveal your purpose and benefits of the product by conveying the message in consumer language. Turn bad into good. Suggest the risk of not using the product. Create a positive feeling for the consumers.
Differentiation. In an overcrowded market, companies on the same industry need to set themselves apart thru their creative and original tagline or slogan.
Keep it simple. Use proven words and short keywords. One word is usually not enough.